About

Creative branding and copywriting for meaningful, sensorial, and playful digital experiences.

Words and ideas to make you feel something.

I’m ex-Harper’s Bazaar, Marie Claire, Vogue, Condé Nast Traveller, ELLE, and some other glossies. (Editorial initially and then branded content. I was Luxury Branded Content Editor at Hearst.)

Recently, I’ve been working with John Lewis as a Senior Creative Brand Copywriter. During the last fifteen years I've written words and worked on brand campaigns for British Airways, DIOR, Dulux, CHANEL, Samsonite, Dyson, Wella Professionals, The Post Office, Radley, and Nivea. Plus a whole host of niche hotel and restaurant brands across the globe.

In a former life (my twenties), I was a staff writer at The Times and LUXX. I then jumped ship and worked in Paris for Condé Nast across Vogue and Glamour. My copywriting clients included Lancôme, Zadig & Voltaire, Jean-Charles de Castelbajac, and CELINE. I'm an award-winning columnist (and was one of the first bloggers) for Marie Claire with my tongue-in-cheek column -  An English Girl in Paris.  

I have fewer feelings than Lana Del Rey. Marginally.